SITUATION

  • Zoom provides a video-first communications platform that delivers happiness and fundamentally changes the way people interact
  • ICR Capital was hired to support all aspect of the company’s IPO process and serve as the long-term strategic communications partner

 

KEY ACTIVITIES

  • Early stage services included feedback on messaging, attending non-deal roadshows, and sell-side relationship building in advance of IPO process
  • Selection of underwriting team and negotiation of economics/deal terms
  • Leveraged domain expertise in SaaS and technology to position Zoom as a once in a generation, category defining company
  • Led all Q&A prep in advance of TTW and IPO roadshow
  • Advised the company on allocating shares on offering with over 30x subscription
  • Integrated PR team managed internal communications and optimized the listing day awareness
  • Helped company to hire internal VP of IR, and continue to partner on Zoom’s IR program post-IPO

 

RESULTS

  • Highly successful IPO with highest pricing multiple of any software company over the last decade – over 20x FY20 revs as projected by Renaissance Capital
  • ICR helped Zoom obtain x pieces of original coverage on listing day and messaging was on-point due to preparation for each media representative

Case studies.