ICR’s Michael Robinson Featured in Bulldog Reporter, Sharing how Not to Become 2016’s “PR Villain”

Michael W. Robinson, managing director at ICR, has authored an article titled, ‘2015’s Ultimate PR Villain—And How Companies Can Avoid That Title in 2016,’ published in Bulldog Reporter.

Robinson points to one of the most memorable communications crises of 2015 and discusses how companies and individuals can avoid similar pitfalls by strengthening reputational equity.

To read the article,
click here.