ICR CEO Tom Ryan on the SEC’s new Social Media Guidelines

Following the release of new SEC guidelines on communicating material information via social media channels, PRWeek called on ICR CEO Tom Ryan to share his take on how public companies should proceed. To leverage the new channels in a meaningful and positive way, Tom advises that companies ensure their tone and message is consistent across social and traditional channels. Avoid being overly promotional and stick to the facts to maintain a credible corporate reputation.

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