Entrepreneur, Author and Social Media Expert Gary Vaynerchuk to Speak at 17th Annual ICR XChange

ICR, a leading strategic communications firm, today announced that renowned entrepreneur and noted author Gary Vaynerchuk, will appear as a featured speaker at the 17th Annual ICR XChange. The premier investment conference for consumer-oriented growth companies will be held from January 12-14, 2015 at the JW Marriott Orlando Grande Lakes in Orlando, Florida. Vaynerchuk will address conference attendees on January 12, 2015 at 12:30 p.m. ET, exploring the measurable impact of digital disruption and how business can harness these strategies while improving their bottom line. He will also address a private ICR XChange CEO reception that evening.

A business luminary, Vaynerchuk began his entrepreneurial journey more than 15 years ago launching Winelibrary.com. Helping to grow his brick-and-mortar family business fifteen-fold in a few short years, Vaynerchuk is considered a leading expert on social media, brand building and ecommerce. In his appearance at the ICR XChange, Vaynerchuk will spotlight his entrepreneur vision, success and how organizations can understand the impact, value and prioritization of today’s digital ecosystem.

“An unconventional innovator in the best sense, Gary’s unparalleled experience brings invaluable insight on best practices and lessons learned that all business leaders can benefit from,” said Tom Ryan, Chief Executive Officer, ICR. “XChange attendees will benefit from Gary’s expert view into the new social, digital landscape and his strategic guidance on the keys to success for public and private organizations alike. We are thrilled to welcome him as our featured guest speaker.”

Vanyerchuk currently spearheads VaynerMedia, a digital and social media marketing agency he founded in 2009, crafting integrated campaigns for marquee brands including Budweiser, Dove, GE, PepsiCo, Spotify and USA Network. A New York Times and Wall Street Journal best-selling author, Vanyerchuk has been named to BusinessWeek’s list of the “Top 20 People Every Entrepreneur Should Follow,” Forbes’ “40 Under 40” list, and has made numerous appearances in the mainstream and business media.

For additional information on the conference, visit www.icrxchange.com. Follow ICR XChange on Twitter at @ICRPR and join the conversation using the #icrxchange hashtag.

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